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1450 Tickets Sold

6.21% Conversion Rate

0.72$ Average Cost per Click

About the Client

This case study demonstrates how Traveltket used advanced PPC techniques to increase revenue from the online travel website. Our client is an award-winning travel company that specialises in creating tailor-made experiences for its clients. We are working with them in the Saudi Arabia and US markets, and are also using technical SEO to target high value keyword searches.

About the campaign

Together with Traveltket we’ve defined a set of goals to restructure their campaign. The main goals were:

 

  • Increase brand awareness
  • Increase their online sales
  • Increase the number of website visitors
  • Increase revenue
  • Lower the average cost per click
  • Lower the average cost per conversion

Workflow:

After analyzing the main goals for the PPC campaign, our team prepared a strategy for Traveltket that would focus primarily on increasing their online revenue, and with it build brand awareness. Since Traveltket didn’t have an account, the very first step was to create one for them.

Keyword analysis

When creating a new Google Ads campaign, our team always starts with an in-depth keyword analysis of the terms the client wants to rank for. In this case, Travel and Tourism, and brand name keywords.

Account structure

Since this is an ecommerce client, we were able to structure the account in three distinct ways: a search campaign, focusing on the keywords the client wanted to target, a shopping campaign that featured products from the clients catalogue, and a remarketing display campaign targeting website visitors.

Ads

All of the different campaign types had their specific ads. The shopping campaign featured products, and for the display campaign we had our designers create unique animated banners. As for the shopping campaign we made sure that each of the ad groups contained at least two expanded text ads as well as one responsive ad. The ad copies are all relevant, and emphasize our clients selling points. Each of our ads has a clear call to action.

2,568,775

2,500,000 increase in Impressions

2,568,775

23,505

23,000 increase in Clicks

23,505

6.21%

Conversion rate increased to 6.21%

6.21%

1447

Increase of over 1400 in Conversions

1447

11$

Cost per conversion lowered to 11$

11$

1450

Tickets Sold

1450

Awards & Certifications

Contact Us

0125 358 050

Makkah

7910 Ash Shawqiyah,

Makkah, Postal 24351

Jeddah

6452 al jafidah - Al Rehab Dist,

JEDDAH 23343 - 3682

Riyadh

8550 King Abdulaziz - Al Ghadeer Dist,

RIYADH 13311 - 4199

Europe OFFICE

Dunavska 14

23000 Novi Sad, Serbia

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