Google Ads Packages

Package

Basic

$299 + VAT + $250.00/setup

Plus

$399 + VAT + $250.00/setup

Premium

$499 + VAT + $250.00/setup

Our Google & YouTube Ads service is great for businesses that want to advertise on the most popular search engine! We take ads to the next level by building out the campaigns, performing regular maintenance, providing expert recommendations and much more! We work with all types of businesses such as service, retail, eCommerce, and many others.

Google Ads Limits
Campaigns 1 Campaign 2 Campaigns 2 Campaigns
Ad Groups 2 Ad Groups 4 Ad Groups 6 Ad Groups
Ads 4 Ads 8 Ads 12 Ads
Ad Copy Variations 2 Ad Copies 4 Ad Copies 6 Ad Copies
Budget Recommendations $500 - $2,000 $2,000 - $4,000 $4,000 - $8,000+
Available Campaign Types
Search
Display
Remarketing
Smart
Discovery
Google Maps ---
App (android and iOS) ---
Youtube ---
Shopping ---
Google Ads Setup
Gain Business Manager Access
Google Tag Manager Setup
Conversion Tracking Setup
Google Tag Manager Event Testing
Campaign Strategy
Demographics Research
Keyword Research
Competitor Research
Campaign Setup
Ad Group Setup
Ads Setup
Ad Scheduling
Custom Audience Upload
Campaign Quality Assurance
Campaign Approval
Campaign Launch
Post Launch Checkpoints
Ad Extensions Setup ---
Google Ads Monthly
Ad Group Setup
Strategy Enhancement
Eliminate Irrelevant Traffic
Ad Optimization
Ad Split Testing
Audience A/B Testing & Optimization
Keyword Expansion & Cleanup
Quality Score Management
Negative Keyword Optimization
Lookalike Audience Creation
Remarketing
Weekly Optimization Report
Monthly Progress Report
Ad Extensions Optimization ---
Google Ads Monthly Subscription

The Four-Step Process of Google Ads

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SELECTION OF KEYWORDS

Well-selected keywords are of utmost importance in pay-per-click ads. As a prerequisite to success in PPC campaigns, they need to be entirely relevant in the sense of presenting precisely what you are offering your potential customers. Therefore, words with broader or vague meaning should be avoided in favour of more specific, long-tail keywords. Moreover, your keywords should not be overly competitive: if there are millions of bidders on a particular keyword, it becomes extremely difficult to reach higher rankings. Allow our MBA team of experts to get to know your brand and needs, and tailor keywords for you that will hit the bull’s eye.

DEVELOPMENT OF LANDING PAGES

Landing page creation is the second step in your PPC journey, ensuring your customers are introduced to good user experience they will eventually start associating with your brand. Landing pages are the online space where customers can find the information and solutions they need, as well as the answers to questions they may have about your service or product. MBA specialists build landing pages that focus on previously chosen keywords, thereby achieving better results in attracting Internet users. An effective PPC ad will not lead customers to a brand’s web site's home page as it triggers an underwhelming user experience.

CREATION OF GOOGLE ADS

Once we have settled on a range of keywords and created landing pages, we move on to writing ads for your products or services. A PPC ad requires two crucial things: it needs to contain a headline and to call Internet users to action. Your chosen keywords are most often left in bold in order to draw potential customers’ attention and are part of the ad headline. The headline can, if necessary, also contain other relevant information. The second PPC-ad element aims at motivating Internet users to ‘act’: to contact the given company, make a purchase, become a subscriber, etc.

TRACKING PROGRESS AND RESULTS

Among the main reasons PPC campaigns are in such high demand is the transparency of the achieved progress. Keeping track of the results can be done through viewing the metrics: the number of times visitors left the landing page without any activity other than browsing (bounce rate), how many times your ad has been seen (impression rates), the number of clicks it gained (also known as CTR), and other feedback. Those statistics can then be used to further improve your PPC campaign by pinpointing any previous omissions or drawbacks. Lastly, the results of PPC ads are directly visible through increased purchase rates.

Why Invest in Google Ads Management?

Around 65% of people who search for products they are ready to purchase will click on paid ads. And they are 50% more likely to buy something than any organic visitors.

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Google Ads (previously AdWords) management is key to having successful ads on Google. The matter of the fact is that paid ads are just as effective and important as organic advertising. In fact, without paid Google Ads management, you probably won’t be able to launch your business among the stars. The competition is fierce these days which is why you need to be at the top of your game at all times. If you can’t handle the heat of the internet by yourself, don’t worry, we’ll be right there with you.

Due to our extensive experience, we’re able to provide you with the best Google Ads management services on the market today. Muasasa Bahth al'Amthal has successfully worked with a lot of clients which gave us the practice and insight we need to nail your keywords and ads every time. Even though Google Ads seem complicated and hard to understand, the process is actually easy.

First, you have to get acquainted with the basic principles of Google Ads management. Once you understand what we’re doing and why you’ll be able to reach your business goals quickly and without breaking a sweat.

The first principle of Google Ads management is bidding strategies. Placing your ad in the auctions run by Google is an essential first step. These auctions are important in the world of Google Ads, as they are used to find the ads which show up when someone conducts a Google search. After we’ve figured out the best bidding strategy for you, it’s time to move on to the next phase which is evaluating the quality score. This score represents the relevance and quality of the ad you’re trying to place. The score is, of course, estimated by Google. This is done to ensure that the ad you’re placing is actually useful and leads the user to the source of information they were looking for. Finally, we’ll focus on the Ad rank. The rank is based on the bids as well as the quality score. The lists of ads you see are all ordered by the Ad Rank they receive. The highest position is reserved for the ad with the best score.

Google Ads management goes beyond just these basic principles of Google Ads. Our company will deal with all sorts of things in hopes of beating the competition and earning you the ads you need for making your business more successful. The best way to describe Google Ads management is to say that it’s like solving a puzzle. You have to find a way to make all the pieces fit, and the more you do it, the easier it gets.

Facts, not assumptions

When setting up a PPC campaign, your plan is based on detailed market research, including the most relevant keywords you’ve discovered, thus improving your chances for success. Nevertheless, it does not end here - with PPC advertising, you have the luxury of monitoring the campaign to see its performance. You have the opportunity to test various keywords, business models, different markets, customers - everything. You will not be guessing why a particular campaign was more or less successful, as you will have all the information at your disposal.

Instant results

If you are lagging behind your main competitors, a PPC campaign can help you get back on track. Strategically optimising certain aspects of your website, content, and paid ads, you can position yourself high, in front of the right pairs of eyes, and ultimately enjoy traffic and sales boost.

Control

With a multitude of campaign settings, you are provided limitless options that affect the final outcome of the campaign. You are the one who decides on the budget, keywords used, and their placement, audience, market, etc. If the results are positive, you can scale up instantly, or on the other hand, put a pause on everything. PPC campaigns are favoured for their flexibility, too, as they allow you to make quick adjustments while your ads are running, enabling you to test your ideas and recent findings on the spot.

Targeted campaigns

Never again will you worry about wasting time and resources on marketing efforts that may not even pay off in the end. Based on extensive market research and previous campaigns, you can focus on a specific audience, region, marketing channel, etc. All in all, you will reach out to the people who are most likely to convert, as a result, improving your sales and revenue.

Why is Google Ads management so important?

Do you want to find your audience?

The answer to this question should always be yes. Regardless of how unimportant your target audience might seem in the beginning, you’ll soon realize that there is no business without it. This is why Google Ads management is so important. It helps you find your audience easily. In other words, it connects you to the people that need your services or products most.

Is sticking to your budget important?

No matter how well your business is doing, sticking to your budget is always a good idea. Google Ads management allows you to spend exactly how much you’re comfortable with. With time, you can increase the amount you spend on ads and keywords. After all, you’ll have more money to spend the more successful you are.

Are you after high rankings?

Finally, all of this brings us to the fact that proper Google Ads management guarantees high rankings. Climbing to the top of the search results is not going to be hard if you know what you’re doing with your ads. The higher the quality, the better the rankings. Thanks to our white hat SEO practices, you can also count on staying at the top for a long time.

Frequently Asked Questions

How do I know what kind of PPC advertising I need?

If you are not sure about your next advertising step, feel free to contact us for reliable advice. MBA specialists will get acquainted with your business and your website, and suggest the kind of advertising they estimate will be the best investment for you.

My PPC campaign budget is limited. Are you still able to help me?

We are more than happy to! We see potential in every business vision and endeavour, therefore we strive to assist our clients the best way we can. Together we can settle on an arrangement that will allow your brand to grow and gain more customers and fans, as well as eventually boost your PPC budget. Once we have earned your trust and your budget increases thanks to our PPC-ad experts, you can also consider a long-term cooperation with MBA, as well as other services we have to offer.

Why should I invest in PPC advertising?

This is advisable for multiple reasons. PPC ads are primarily budget-friendly, they produce measurable results which can be seen after very short periods after advertising initiation, they remain unaffected by the unyielding algorithmic alterations in search engines, and they draw organic traffic to your website. Moreover, they allow you to stand out among countless competitors and further develop your brand’s reputation.

What does PPC advertising imply?

The purpose of pay-per-click ads is to help a business attract more visitors to its website, which leads to better brand recognition and more purchases. The publisher of these ‘sponsored ads’ receives payment from you for every time an Internet user clicks on your ad. When you invest in PPC campaigns, your ads appear right next to organic results of a search (underneath, beside, or above them), thereby attracting more attention.

Does the structure of my PPC ads matter?

It goes without saying that the information your ad contains is highly significant. You want the given text to encourage a growing number of Internet users to visit your brand’s website.

How much will a single click cost me?

Your cost per click will vary depending on a number of factors, such as your budget, your business sector, even the chosen keywords. The competitiveness of your keyword also affects the CPC rate, as well as your location. CPC can go from as low as 0.01$ to as high as several (tens of) dollars. It goes without saying that our primary intention is to get you as much as possible for as little as possible, and the determined cost-per-click will be both budget-friendly and convenient to you.

Can you provide recommendations and references for your services?

Absolutely! Our years of professional experience and dedication to our clients have helped us create great relationships with numerous brands! Since they were more than satisfied with our services, they provided us with excellent references-you can find examples of our work on our website.

What kinds of businesses do you generally work with?

Though we largely assist small businesses in reaching their goals, we do work with firms and businesses of different sizes. So, whether you have a startup, a small business, or an entire enterprise, you are more than welcome to request our PPC services.

What information should be included in my advert?

You can learn more about the creation and structure of a PPC ad by checking out the ‘Four-Step Process’ segment of this page.

How long will it take for the results of my PPC campaign to become visible?

Perhaps one of the greatest advantages of PPC ads is that the results become visible within a short period of time. Already the first week of the campaign, MBA experts and their clients are able to determine the ads’ efficiency and pinpoint their biggest strengths or possible room for improvement.

I have already tried PPC advertising, but without much success. Is it recommendable for me to try again and could I achieve a different effect this time?

A well-planned PPC campaign will produce desirable results. If your previous experience was a letdown, the reasons must be associated either with the way that campaign was structured and executed, or with poorly selected keywords. The silver lining here is that we can use past omissions and oversights to see why it failed you and suggest any necessary improvements and changes to help you fully materialize your potential.

I have a PPC campaign currently in execution. Will you be able to take over or do I need to start from scratch?

Yes, we can continue an ongoing campaign. However, it is important to mention that once we have carefully analysed its setup, certain parts of its structure may have to be subject to change as we want the campaign to achieve the best effect possible. Naturally, you will be informed of all the alterations ahead.

Will I be contractually obliged to keep working with you if I am unsatisfied with campaign results?

Our contract does not impose such expectations or obligations on our clients. Though we are always thrilled to establish long-term cooperation, if you do not think our PPC campaign is headed in the direction you have envisioned, you can back out at any point.

Are PPC ads the right choice for my business?

Our professional experience has shown us that PPC advertising campaigns are in the largest majority of cases highly beneficial to those who turn to them, regardless of the business area or industry in question. If what you are offering Internet users is likely to spark interest or curiosity in one way or another, it is also extremely likely that PPC ads are the right choice for your brand.

Is my CPC (cost per click) going to increase?

CPC increases are not fully predictable since there are external factors and circumstances outside our control that can force your cost-per-click to shift to a certain extent. One such meddler is our clients’ competition. We must mention, though, that the usual scenario is a decrease in costs (not the other way around) because we keep perfecting your PPC campaign.

What will happen when my daily budget has run out?

When your daily budget reaches zero, your ads can no longer be presented to Internet users until the beginning of the next day. In other words, you have to wait until your next daily budget starts being spent, which is when your ads will reappear.

Is my campaign budget paid to you?

The service fee and the advertising budget are two different things. While the service fee is paid to us, your campaign budget goes directly to the PPC advertising networks. Also, any PPC accounts created in the process will carry your name and contact information, not ours, so you as the client can have full control over it in case you opt-out of our PPC services.

Is the increase/decrease of your service fee tied to the increase/decrease of my advertising budget?

This is not our general practice or how we maintain business with clients. If you decide to lower or increase your PPC budget, it will not affect our service fee. We invest an equal amount of effort into small-budget and big-budget campaigns, so our rate is the same.

What will I be able to learn from your monthly report?

The monthly report we provide you with contains all the progress and budget-related information. You become acquainted with the success rate of the ongoing campaign, such as the position, the number of times your ad has come up in the search results and been viewed, how many clicks it obtained, the CPC rate, etc. If there is a particular piece of information you want specially elaborated in your report, let us know and we will undoubtedly take it into account while creating it.

Will you take into account my opinions and preferences in the development and execution of my PPC-ad campaign?

Yes, we do take into account your opinions on the matter. We consult our clients throughout the process in order to come up with a campaign which will both reflect your vision and implement our expertise and professionalism.

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